DIGI SOCIETY

As a marketing manager at a software company and a digital marketing expert, the topics discussed are familiar to me due to my work. The challenge lies in staying up-to-date in the constantly evolving digital landscape, as there is always something new to learn and time is limited.

The utilization of technology now guides all individual and business operations, and digitalization has been a key factor in this transformation. It has brought along a vast amount of information and enabled its rapid sharing and utilization. Nowadays, companies can gather huge amounts of data from various sources such as websites, social media, and customer databases. This data can provide companies with valuable insights into customer behavior, preferences, and needs.

The utilization of this information is crucial for the success of companies. With analytics and artificial intelligence (AI), companies can refine the collected data into valuable insights that can be utilized in decision-making and strategy development. For example, the effectiveness of marketing measures can be monitored in real-time, allowing for quick adjustments to respond to changing market conditions.

Individuals can leverage digitally available information for their own development. Online courses, virtual learning platforms, and other digital educational tools provide opportunities for continuous learning and acquiring new skills. Additionally, digital networking and collaboration platforms enable the sharing of knowledge and experiences with other professionals in the field. Digitalization has advanced the transformation of the working life by providing a vast amount of information and tools for its utilization. It has changed both the practices of companies and individuals, setting new demands for continuous learning and development.

I have experienced the impact of digitalization on a daily basis, as we provide tools for advancing digitalization to our customers. Digitalization has also changed marketing in many ways, especially with the development of accessibility to information and analytics. We can monitor the effectiveness of marketing measures in real-time and make quick adjustments to strategies when needed. In the future, I see digitalization continuing this trend even more strongly. The utilization of AI and data will become increasingly significant in marketing, enabling more personalized and targeted communication.

The effects of digitalization are not limited to marketing. I believe it will also change our working methods and the structure of organizations. The increase in remote work and digital collaboration tools will continue to make work more flexible and global. The use of AI and automation will increase in various job tasks, enabling more efficient and intelligent work.

Digitalization will profoundly change our lives and working methods. It offers tremendous opportunities, but at the same time, it poses challenges such as the need for cybersecurity and privacy protection. The future successful individuals are those who can utilize the opportunities offered by digitalization and adapt to its changes quickly and flexibly.

Self evaluation

We use AI tools daily in marketing, sales, and software development. The rise of AI is predicted to be a greater disruption than the development of mobile platforms or the internet, as evidenced by the rapid growth in the number of users of applications. While AI offers many benefits, I believe its blind use carries risks such as example the deterioration of developers’ skills and dependence on a single tool. I have learned ChatGPT’s responses are not always correct, so it cannot be blindly trusted. It also does not always understand instructions correctly. It is important to critically evaluate the solutions proposed by AI to ensure their quality and to approach its use thoughtfully.

Artificial intelligence offers immense potential benefits, such as improving efficiency in various tasks like translation, data analysis, and content generation. It can handle vast amounts of information quickly and accurately, freeing up human resources for more complex and creative endeavors. It’s essential to remain cautious and mindful of its limitations, particularly regarding ethical concerns, bias in algorithms, and the potential for job displacement. Balancing the benefits and risks of AI is crucial for its responsible development and deployment.

Because whether you like it or not, artificial intelligence is something we all must adopt in one way or another, or you’ll fall behind in development in our constantly evolving world.